Free tool

What does the WhatsApp Business API actually cost?

A neutral calculator — we’re not selling you a platform. Enter your volume and see the real monthly and yearly cost, plus where you can save.

How many messages do you send per month?

Marketing Promotions, news, invites. The most expensive category. Utility Confirmations, status, reminders — sent OUTSIDE the 24-hour window. Inside the window they are free. Far cheaper than Marketing.

Authentication Verification codes (OTP). Service R$ 0 Replies within the 24-hour window after the customer writes. FREE.

Price per message (R$) — edit if needed

Reference values for Brazil (secondary sources, ~5.0 FX). Meta’s rates changed in July 2026, vary by country, and have volume discounts for Utility and Authentication. Always confirm on Meta’s official rate card before quoting.

Marketing Utility

Authentication Provider (BSP) markup, per message If you use 360dialog, Twilio, Z-API, etc., they add a margin per message. Leave 0 for Meta’s direct API.

Your cost

Marketing—

Utility—

Authentication—

Service—

Cost per month—

Cost per year—

Average cost per message—

Where you can save

— of your cost comes from Marketing messages — the priciest category. Whenever the message is informational (confirmation, reminder, status), use Utility.

💡 Service messages are free. Get customers to start the conversation (site button, QR code, Click-to-WhatsApp ad) and you reply for free inside the 24-hour window.

Estimate. Meta’s prices vary by country and change often; always confirm at the official source.

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